When we talk about skincare, most of the focus tends to fall on our faces. From serums to sunscreens, the conversation around hyperpigmentation is usually focused on facial care. But for many South African women, a big challenge often lies below the neckline.

Body hyperpigmentation remains one of the most overlooked, yet deeply felt, skin concerns. It happens when patches of skin become darker due to excess melanin production. While it’s a natural response to factors such as sun exposure, hormonal changes, friction or inflammation, it often leaves women with dark marks and uneven tone across the body. Areas like the chest, arms, back, knees, elbows, and legs are especially prone to discolouration. However, these areas rarely get the same attention in beauty conversations as the face.

This lack of awareness can leave women feeling frustrated and even self-conscious. “Many women don’t realise how much body hyperpigmentation can affect confidence and daily life,” says Anisa Ramdass, Derma Business Unit Head at Beiersdorf. Many resort to covering up with clothing, avoiding certain outfits or feeling uncomfortable in their own skin. The emotional impact can be just as significant as the physical concern.

Addressing hyperpigmentation isn’t about striving for flawless skin, but rather about giving the body the same level of care and respect we give the face, all while restoring confidence in our natural skin tone. That’s where the Eucerin Even Pigment Perfector body range comes in. Formulated with Thiamidol®, a patented ingredient clinically proven to reduce dark marks and prevent their reappearance, the range is designed specifically to meet the needs of melanin-rich skin.

For example, the Daily Body Lotion provides overall hydration and works to visibly even out skin tone, while the Targeted Areas Body Cream focuses on stubborn spots such as elbows and knees where discoloration is more noticeable. Together, they offer a comprehensive routine that goes beyond temporary fixes to address the root cause of hyperpigmentation, helping to restore balance and supportlong-term skin health.

With continuous and long-term use, women can expect nourished, radiant skin that looks more even and feels more confident. For too long, body hyperpigmentation has been left out of the conversation. By understanding the condition and choosing solutions developed with science and care, South African women can take meaningful steps toward embracing their skin with pride, because your body deserves the same attention, care and confidence as your face.