Johannesburg, South Africa, 15 June 2026: Following overwhelming demand and an incredible response from fans, Phase One tickets for this year's highly anticipated Jägermeister Haus of Kühl 2026 sold out shortly after release, further cementing the event's status as one of South Africa's most sought-after cultural experiences.

With the first allocation now fully sold out, Jägermeister is excited to announce that Phase Two tickets are officially available now, giving fans another opportunity to secure their place at one of the biggest cultural events of the year.

After announcing its return earlier this year, Jägermeister Haus of Kühl generated immediate excitement with its bold decision to focus on one city only, Johannesburg. The move signals a new era for the brand, one centred on deeper connections, richer experiences and a more immersive celebration of music, culture and creativity.

Set to take place on 25 July 2026 at Victoria Yards, the event promises to deliver the most ambitious Jägermeister Haus of Kühl experience to date. The iconic urban creative hub will transform into a playground of sound, art and culture, bringing together a community of tastemakers, creators and culture shapers for one unforgettable night.

"We knew the community was excited about the return of Haus of Kühl, but the response has exceeded all expectations," says Ephraim Manana Snr, Culture & Experiential Marketing Manager.

"The sellout of our first ticket phase confirms what we've always believed  that people are looking for meaningful experiences that go beyond entertainment. Haus of Kühl has become a movement, and we're thrilled to now open Phase Two tickets and welcome even more people to be part of this year's experience."

The highly anticipated artist lineup, along with a number of exciting experience announcements, will be revealed soon. Fans can expect a carefully curated programme that reflects the fearless, alternative and boundary-pushing spirit that has become synonymous with Haus of Kühl.

With demand already proven through the rapid sell-out of Phase One, fans are encouraged to secure their tickets while Phase Two remains available.

Phase Two tickets are on sale now!

One city. One movement. One unforgettable experience.

Stay tuned for the official lineup announcement coming soon and follow Jägermeister South Africa's social media platforms for the latest updates.

Event Details

Date: 25 July 2026
Venue: Victoria Yards, 16 Viljoen Street, Lorentzville, Johannesburg
Tickets: Phase Two Available Now on: https://meistermarket.co.za/haus-of-kuhl/