[15 May 2026, Johannesburg] - Jägermeister’s Haus of Kühl returns for another immersive nightlife experience that pushes the boundaries of music, culture, fashion, and self-expression. Bigger and bolder than before, this year’s edition promises an unforgettable world of curated creativity and sensory storytelling.

This event isn’t just a party, it’s a cultural moment. Haus of Kühl is the place where boundary-pushing creatives meet unforgettable brand storytelling, brought to life through the iconic spirit of Jägermeister.

Expect curated lineups, surprise moments, and plenty of digital eye candy designed to spark online buzz and keep the spirit of the night alive long after the music stops.

Stay tuned. Stay curious.

Welcome to the Haus.

SOCIALS

Instagram: @Jägermeistersouthafrica

Facebook: @Jägermeister

X/Twitter: @Jägermeistersa

TikTok: @Jägermeistersouthafrica

YouTube: @JägermeisterSA