Attendees to benefit from enhanced safety support before, during, and after the event

 JOHANNESBURG, SOUTH AFRICA – As anticipation builds for Jägermeister Haus of Kühl 2026, Jägermeister is introducing the global personal safety platform SafeNow to the event. This initiative, funded through Jägermeister's global programme to champion safer nightlife, provides attendees with an enhanced layer of safety throughout their experience and beyond.

 "At Jägermeister, we believe great nightlife starts with creating spaces where people feel safe, supported and free to enjoy the moment," says Ephraim Manana Snr, Culture & Experiential Marketing Manager. "We're proud to bring SafeNow to Haus of Kühl, giving attendees access to a trusted global safety platform while strengthening the support available throughout the event experience."

  

How ‘SafeNow’ Works

• Download: Get the SafeNow app before attending Haus of Kühl.

• Set Up: Create your trusted network by adding friends, family, or nominated contacts.

• Use Anywhere: Use the app while travelling, attending the event, or heading home.

• Alert Network: If you need assistance, trigger an alert to instantly share your location details with your contacts.

• Haus of Kuhl will be a Safe Now zone and attendees will have immediate access to the security by triggering an alert at the event.

By combining personal networks with dedicated event response capabilities, Jägermeister is ensuring a safer, more inclusive space focused on music, culture, and community.

 

Event Details & Tickets

Following the rapid sell-out of Phase One tickets, Phase Two tickets are officially available for what promises to be the most ambitious edition of the event to date.

 • Date: 25 July 2026

• Venue: Victoria Yards, 16 Viljoen Street, Lorentzville, Johannesburg

• Tickets: Phase Two Available Now on meistermarket